Background

The idea of Picsa was birthed in 2012 when one of our founding directors took it upon himself to find practical solutions for the financial challenges faced by the employees on his family farm outside Swellendam in the Western Cape.

What started out as a social initiative, has evolved into a professional commercial endeavour providing employee benefit solutions for the agricultural industry.

Our values

Professional

We have the highest expectations of ourselves to provide a skilled, moral and fair service. We can always do more and do better and that’s what drives us.

Excellence

We provide only our best to ensure that all clients get an exclusive experience through us. President or farmworker, each will receive the same level of excellence.

Open

We always keep our word and we stay accountable by being transparent with our clients from day one.

Pragmatic

We deal with things sensibly and realistically and implement practical solutions that create real value.

Light-hearted

We’re serious about what we do, and we always do it with a smile.

Empathetic

We always consider things from our clients' circumstances and point of view – to us they are people, not sources of revenue.

Board of Directors

Pieter Wasserfall

Pieter Wasserfall

Founder

Pieter is a Fellow member of the Actuarial Society of South Africa (FASSA) and a Chartered Enterprise Risk Actuary (CERA). He started his career as an insurance strategy consultant at Accenture. He has worked on a number of projects in 12 different countries across Africa, America and Europe. His clients include 7 of Africa’s 10 largest financial services institutions. He was also involved with the creation of two direct online financial services companies in South Africa and has acted as strategic advisor to the International Finance Corporation on Mobile Financial Services in Africa.

Paul Kim

Paul Kim

Chief Executive Officer

Paul is an Associate member of the Actuarial Society of South Africa and holds an Honours degree in Actuarial Science from the University of Stellenbosch. He started his actuarial career at Metropolitan Employee Benefits followed by GRS Actuarial Consulting before switching to entrepreneurship in 2010. He was previously the CEO of Qurio, a full-service data gathering and analytics company. He is an active mentor to the Nedbank LaunchLab at Stellenbosch University and is completing his PGDip Financial Planning (2016) through the Stellenbosch Business School.

Carol du Toit

Carol du Toit

Head of Operations

Carol is a Chartered Financial Management Accountant and holds a Bachelor of Accounting degree from the University of Stellenbosch. She started her career in Cape Town as a fund accountant with Maitland Fund Services. Thereafter she moved to London where she worked as a pricing analyst for Northern Trust and in the business planning team for Sony Global Treasury Services. On her return to Cape Town she worked as a project accountant at Paarl Coldset before starting at microfinance NGO The Kuyasa Fund as an internal audit and risk manager.

Ernst Hertzog

Ernst Hertzog

Investor and advisor

Ernst is a qualified industrial engineer and holds an MBA from the University of Cape Town. He has professional experience in telecommunications engineering and healthcare operations management. In 2013, he founded Action Hero Ventures, a private investment holding company that makes early stage angel-type investments in high-growth businesses run by strong entrepreneurs. His experience in structuring and managing early stage investments has contributed to a solid start for Picsa and his connections to larger funders has given Picsa access to many opportunities for further growth.

Rashied Davids

Rashied Davids

Board Member

Rashied is a senior business and IT executive with a track record of more than 25 years in sectors as diverse as finance, pharmaceutical, government, telecommunications and agriculture. He has broad international experience in the US, Europe and Asia Pacific. He is currently Managing Director of AFGRI Technology Services, where he has been part of the executive team with the group since early 2014. Responsibilities have included for Group IT, Innovation, E-Commerce, Technology Change Management and building an ecosystem of services to compliment new streams of revenue generating opportunities.